Whether you are a startup, small business or an established corporation, promotional printing can help you build brand awareness, increase sales and develop relationships. A good printed promotion can give your company a physical presence, reach a larger audience and generate a higher ROI. While many businesses are now turning to digital advertising, print marketing still holds its place.
Print ads are usually considered more reliable, and consumers tend to hold on to printed materials. They are also more memorable than digital ads, and more often than not, they lead to a better emotional response. In fact, neuroscience studies show that print ads are more effective than digital ads at creating a longer-lasting impression. In fact, 89% of consumers continue to remember companies after they receive promotional products. In addition, consumers are more likely to make a purchase after they receive a gift. In fact, some businesses expect a 500 percent increase in referrals after they give out promotional items.
Having a printed product to hand out can also make a customer feel more involved in your business. Seeing your company logo on a product will remind them of your business every time they use it. In turn, this will help them recognize your company and products and encourage repeat purchases. It also helps build customer loyalty, as a customer is more likely to return to a business that treats them well and values them as an important part of the team.
Printed promotional items are a cost-effective form of advertising. They cost less than billboards or television advertisements, and can even be more effective. In fact, the Direct Marketing Association found that every dollar spent on print advertising generates $13 in sales. This is a great return on investment.
Printed items can also make your business stand out from the crowd. The tactile qualities of a printed item are also believed to play an important psychological role in influencing consumer decision making. In addition, these items can be used in any industry, and the catchy print material will attract more people to your business. Moreover, these promotional items are usually premium quality. The result is that customers appreciate the high quality of the items, and are more likely to buy from you again.
In addition, printed promotions can target influential people. These promotions can be customized to specific geographic areas, as well as other relevant factors. You can use them as trade show brochures, informational product launch flyers, and other promotional materials.
Having your own custom box or packaging is also a great way to protect your items during shipment. This saves you time and money, as it eliminates the need to create a box for each product. In addition, the materials and design of these boxes are always of high quality. Printed items are also more durable than those created with digital methods, ensuring that your products won’t get damaged.
While digital advertising is becoming oversaturated, printed advertising still has a place. In fact, most consumers retain the printed content for future reference. Besides, digital advertising often has a short lifespan, and may not be as effective.